With ‘in house’ or private labels 
always having higher margins, they have been golden geese for retailers and Vishal has all reasons to make a maiden entry in private cosmetics. But an exception is Shoppers’ Stop, which will launch its offensive. Comments S. Ranganathan, Chief of Operations, Shoppers’ Stop Ltd, “We will be launching more and more brands and this will be festival specific; the timings will be different for Durga Puja and different for Diwali.” Even before Ganesh Chaturthi, this retailer has a target of unleashing 4 new stores and there will be a fl at 30% discount offer, which will be duplicated for Durga Puja in the city of Kolkata. With the artillery in place, retailers are ready to fire a volley of special formats of retail stores and this fiesta will see a scuffle between these formats. To make things more interesting, Home Town from Biyani’s stable will be offering special home furnishing and interior decoration services this time.
For Complete IIPM Article, Click on IIPM Article
always having higher margins, they have been golden geese for retailers and Vishal has all reasons to make a maiden entry in private cosmetics. But an exception is Shoppers’ Stop, which will launch its offensive. Comments S. Ranganathan, Chief of Operations, Shoppers’ Stop Ltd, “We will be launching more and more brands and this will be festival specific; the timings will be different for Durga Puja and different for Diwali.” Even before Ganesh Chaturthi, this retailer has a target of unleashing 4 new stores and there will be a fl at 30% discount offer, which will be duplicated for Durga Puja in the city of Kolkata. With the artillery in place, retailers are ready to fire a volley of special formats of retail stores and this fiesta will see a scuffle between these formats. To make things more interesting, Home Town from Biyani’s stable will be offering special home furnishing and interior decoration services this time.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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