WILL YOU HOME SHOP?

The idiot box has given birth to yet another idea in the form of ‘home shopping’; but with the Indian psyche of touch & feel shopping ruling big, the test is getting tougher

From the late management guru C. K. Prahalad’s Bottom of the Pyramid theory which changed business models in India, forcing many brands to digest the (non-existent) rural pill, to the entry of elite brands like Mont Blanc which cater to a niche, the way we are being sold products and services and the way we willingly buy them, has continuously evolved. And the latest form of it comes in the name of the phenomenon called ‘home shopping’. You sit at home, and they deliver it at your doorstep, with specifications as stated by you; what’s best, you can even pay in cash on delivery mode today! And what’s making this a reality today? Names like Home Shop 18 and Star CJ Alive which sell round the clock are getting people to wonder why they need to take the trouble of pushing the trolley around, when all you need to do is dial a 11-digit number or simply log onto the website flashing on the idiot box and have what you want! Selling and buying 24x7 is the new buzz in town! So how did we get here?

The primitive form of trading called barter, existed in Egypt more than 5000 years back. It was a system wherein goods and services were exchanged in return for other goods and services. Later, modern traders started negotiating through a medium of exchange – money. The onslaught of technology in the 20th century enabled giant retailing and mass market concepts. That led to credit cards, which further led to online shopping. Today, you can shop while watching TV, with just your mobile phone next to you! And that’s what home shopping is all about – setting up a complete retail store on TV, which allows you to shop 24x7. “When we started Home Shop 18, about three years back, it was just an idea. It was a scary idea, because no one had done home shopping till then; at least I hadn’t. Even today, most people don’t even know what home shopping is all about. The image of home shopping is that of a foreigner selling a Rudraksh or a Hanuman Kavach, which is what most people still feel. That is not home shopping, that is tele-shopping which is very different from what we do,” says Sundeep Malhotra, CEO, Home Shop 18. So what’s the real difference between tele-shopping and home shopping? Well, nothing and everything. Home shopping is the packaged version of the old and faded concept of tele-shopping; but unlike tele-shopping (which focused more, and still does, on health/cosmetic/physical fitness products), home shopping gives you a broader range of products and services to buy. So while tele-shopping temporarily thrived on the insecurities of the masses, home shopping thrives on wants.

First things first. The home shopping model is that of a wholesale cash and carry business, based on the wholesale margins that are realised by trading products received from the manufacturers. According to industry estimates, there are around 80 million cable and satellite homes, which would give access to some 400 million viewers. Even if 50% of these are potential customers, then it puts some 200 million viewers at the sellers’ disposals. If we slice this further and take the top 1/5th of it as hi-value shoppers, we get 40 million attractive, upper income consumers whom TV-based shopping could tap. Let’s assume that discretionary spending of these 40 million people is Rs.1000 a month, then it equals to Rs.4,000 crore of discretionary spending. Now, even if home shopping channels can tap 10% of the Rs 1000 figure, it equals to Rs.400 crore a month of business, a figure which in all conservative views stands to testify the potential of the home shopping business in India.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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YOU GOT A HEADACHE? THERE’S MORE

Thanks to new age motion picture technology, 3D movies have in a way revolutionised the world of entertainment. But just ‘in a way’, as for starters, the 3D experience in some halls was no great shakes. But then, Avatar is the most expensive 3D movie ever made and also the highest grosser ever. Not only has it been successful all over the world but has also created a lot of frenzy in India. India seems to be wanting more of the same. It’s not only the latest blockbuster Clash of the Civilzations which is expected to be a huger hit than Avatar (in India), but also that the last four matches of the on going IPL will be broadcast in 3D. Now, a lot of post production work is also expected to move to India. According to industry experts, in another three years, 3D movies would account for 10% of Bollywood’s total revenue as compared to the current 2%. From content to distribution, everyone in the value chain is gearing up to capitalise on this new opportunity. By the end of this year, India will have 180 cinema theaters that can showcase 3D films as compared to the current 50 odd. But the entire ‘picture’ is not so rosy as the cost of producing a 3D movie is almost 50% higher compared to a 2D movie (In Hollywood, it takes between $150-300 million to make a larger than life 3D movie). And to top it all, ancillary revenues from DVD sales and syndication are not possible in the case of 3D movies. Would 3D succeed in India? Well, India’s most successful (and first) 3D movie Chota Chetan was released in 1984. That didn’t lead to a stampede despite earning above Rs.50 crores. One wonders why this new wave will.

Amir Moin

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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Keeping in tune with the FIFA World Cup, IIPM Mumbai organized the Aurobindo Chaudhuri Memorial Football tournament on the 25th of June 2010.

The students played with a lot of zeal and put their best foot forward. The heavy showers didn’t deter the players from their game and they continued to remain focused. The tournament also witnessed enthusiastic soccer fans from IIPM Mumbai cheering on as they watched their friends play.

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IIPM Bhubaneshwar held its fresher’s party - Moonwalk, for its new spring summer batch on 20th July 2010. Moonwalk is a traditional welcome ceremony for the fresh batch. It is a nice way to create friendship and brotherhood within the students who generally come from different back grounds and regions.

Students wore their best attire to match the theme Aqua. There was plenty of music, lights, camera and lots of action as everyone danced their heels out to the music of DJ Tushar.

IIPM Management Institute Info - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Mayur Toshniwal

Head of North Operations, Chief Executive of Telecom Business, Pantaloon

In our business, activities are always interesting, as you not only have newer formats to test, but also newer geographies and the markets there to test. And such challenges have given me enormous memorable marketing moments. When we opened up the first Food Bazaar store, we had focused a lot on logistics and store-design. Of course, both these aspects may not be considered directly related to marketing, but it helped us establish Food Bazaar as a brand!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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Monica Oswal

Executive Director, Oswal Woollen Mills

We never had any hitch about rolling out brand ‘alpha’ exclusively for woman under Monte Carlo, but it was certainly a different kind of an attempt in its own. So when my team members started to get good responses about the brand, it really touched my heart as it was my first step in expanding the Monte Carlo brand. It really boosted me to get totally involved with the project, starting from designing to distribution. The biggest compliment for me was when my family members, specifically my niece, said that “alpha is superb in designing.”

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Subhrangshu Neogi

Director – Brand & Corporate Communication, Religare Enterprises Ltd.

There have been some very exciting moments in this journey of building the brand Religare over the past 3-4 years. I can however enlist the two most exciting moments during the process – first was the exercise of setting up the first outdoor site for the Religare brand campaign in Delhi (year 2007), and the second was getting the Religare brand on the Delhi DareDevils jersey, when the brand partnered with IPL’s first edition in 2008. Today, each time the Religare brand appears in the media, it gives you a new rush of adrenalin and a great sense of achievement on behalf of the entire team that continues to word harder to establish Religare as a globally respected brand!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
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For Exclusive Footage by Sunday Indian Click Here

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Don't trust the Indian Media!

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C. S. Jain

Head – Personal Banking Group, IDBI Bank

In my view, the best moment to market a product is when you have satisfactorily resolved the complaint of a customer and he is visibly delighted with the result. In my career, there have been several such occasions. The one which comes up first to mind is that of a manufacturing company struggling in BIFR and struggling with my bank then for funds for daily operations. They called on me and I personally extended the courtesy they deserved and restored their dignity. I heard them with all attention and found only partial resolution to their problems. They came out of BIFR much ahead of schedule and today maintain personal deposit accounts in excess of Rs.50 crores, company loan accounts and staff accounts also are with the Bank.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

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Don't trust the Indian Media!

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IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
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IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

KING KHAN HAS DONE IT AGAIN

BOLLYWOOD’S KING SRK HAS done it once again! Shah Rukh’s much hyped and much awaited movie My Name Is Khan seems to be on a record-breaking spree. The movie has grossed $761,000 on Sunday at the US box office. This is the highest one-day grossing ever for any Hindi-language film in the North America. My Name Is Khan grossed $336,000 on Monday, Presidents’ Day, bringing the estimated four-day opening weekend figure to $2,275,000. The film was initially expected to drop by 7% over Saturday to $682,000. But it performed better than expected on Sunday grossing $761,000 for a 4% increase. This makes the Karan Johar film the fastest Hindi film ever to break the $2 million mark beating the previous record of five days set in December by 3 Idiots, which grossed $2,149,227 in its five-day opening over the Christmas weekend. Even in UK, MNIK has made history. It has had the most successful opening weekend in UK for any Bollywood film. It grossed more than £936,000 in just four days and is now lying at number six on the UK Box Office. As per industry estimates, the film has grossed around $25 million worldwide. And looking at its performance, the distributors and trade analysts feel the movie may touch the mark of $30 million for its worldwide grossing. The film is currently running in approximately 1,570 theatres worldwide.

Pallavi Srivastava

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

SEVEN BIG THOUGHTS FOR RURAL MARKETS

The way rural markets are growing, it won’t be long before they start contributing substantially to profits of companies. A proactive approach is the best available tool

Rural India now accounts for around 50% of the half trillion dollar strong Indian economy. Already, 54% of FMCGs, 59% of durables, 100% of agri-inputs and between 10-50% of 4-wheelers and 2-wheelers are sold in rural India. The situation is similar in insurance, banking, telecom and other services. The rural market is now bigger than the urban market for most categories. My big thoughts for the corporations who want to work the rural market are:

RURAL BOOM: By 2012, it is expected that every village will be connected by an all-weather road, will have Internet, and almost every home will have electricity and possess a mobile phone. With significant improvement in rural infrastructure coupled with agricultural reforms, we can expect rural markets to reach inflexion point. This will lead to an explosion in demand. The way it happened in the urban markets in the mid-90s as a result of easy consumer finance, a boom in the IT sector and steep increase in the corporate salaries. Companies are not anticipating this boom and many will be taken by surprise when it happens.

REVERSE INNOVATION: Ever since the BoP concept (Base/bottom of Pyramid) was introduced, many companies have tried to transform their business models through single serve sachets, low cost production, extended mom and pop distribution and NGO partnerships. But in the rush to capture the fortune at the BoP, something may have been lost- the perspective of the poor themselves. In my view, most such initiatives have failed to hit the mark. Pushing the company’s reformulated or repackaged products into villages may indeed produce incremental sales in the short term. But in the long term, this strategy will almost certainly fail because the business remains alien to the communities it intends to serve. For decades, MNCs have sold modified products, a process widely recognised as glocalization. This strategy worked reasonably well with the more affluent urban consumers whose behavior is somewhat similar to Western consumers. With growing rural purchasing power and the three times larger population than urban, companies will need to develop appropriate products for this market. Minor modification won’t work as rural consumers are very different. This calls for a reverse innovation process, totally opposite to the globalization approach. This will involve a bottom up , community embedded process of co-invention and co-creation. Such an approach will bring the company into close, personal business partnership with BoP communities. While creating enduring value for community it will establish a foundation for a long-term corporate growth innovation.

NEW PRICE PERFORMANCE PARADIGM: Rural market requires products with decent performance at very low-cost. My advice to companies is to aim 75% performance and 25% cost. Nirma or Ghadi washing powders are excellent lower-performance, low- cost products compared to the global Surf or Ariel brands. Rural consumers want to derive core benefits from the product and these low-priced brands clean clothes adequately. Users are not worried if these powders don’t have a softener or a whitener. The sachet as a solution to making the offering more affordable will not work in long term as the price continues to remain high.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

PATRIOTISM AS PROP

Do the dozens of ads, religiously flooding the publications every Republic and Independence Day, make any sense or carry any weight? 4Ps B&M spoke to some evolved souls to seek answers

Cigar czar Chetan Seth offers a light touch. He compares this exercise to “event management” and believes that “it provides the government agencies and public sector undertaking furms a great, legitimate outlet to spend big bucks, paying homage to whatever is the flavour of the day! In the normal course, not being an FMCG or ad-driven product or service, the Sarkari guys have no need to advertise. These events provide rare and eagerly awaited opportunities and they freak out... In the process, a great time is had by all!”

Lloyd Mathias, the savvy CMO of Tata Teleservices Ltd has his own professional take. “It’s true that come these days, lots of brands seem to leap onto the nationalistic bandwagon, flashing empty patriotic slogans and the tri-colour to display solidarity with the spirit of the day. Most times, (like the hordes of PSU ads) it’s done without imagination, creativity or focus.” However, Mathias believes, if a brand anchors it and establishes a relevant and powerful connect with patriotism – like the fabulous Pepsi Freedom ads in 1997 commemorating India’s 50th year of Independence – then it could result in powerful and memorable communication. Otherwise, mostly, it’s lazy marketing and a sheer waste of money.

Veteran Nargis Wadia (founder and Chairperson of Interpub, whose gorgeous presence rocked the sixties and seventies!) believes, “Context is the key. The Gandhi-fronted Montblanc ads are silly and amateurish attempts at leveraging patriotism in advertising. The challenge is to identify and establish, in a creative and memorable manner, products, causes or concerns with a suitable brand-fit”. The last words appropriately must come from a bright mass communication student, Anupama Sharma. Bringing all her youthful optimism into play, she opines, “These ads may not be great examples of creative excellence, but who cares? Life is about passion and emotion and these occasions allow us to express them with patriotism full-on! Do birthdays, anniversaries and special days happen every day? Don’t we celebrate them with feeling? We are an expressive, over-the-top people. Why should our flavour of patriotism differ? We are like that only, yaar!”

Monojit Lahiri

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

HAVE YOU EVER THOUGHT OF THE CONSUMER?

Marketers need to radically change the old rules of Integrated Marketing if they want to stay connected with consumers whose preferences are changing at a fast pace

Change may be the only constant thing in this world, but change is most hated by everyone. Look at every new idea, and the people refused to accept the innovation. Video didn’t kill radio, calculator didn’t make a whole generation dumb, computers didn’t make us lazy and remotes didn’t turn viewers into constantly surfing junkies.

They actually did exactly the opposite. Video made radio smarter. Calculators opened up new possibilities. Computers made a whole generation smarter. Remotes forced TV programmes to become more entertaining and less preachy. And we may as well see this happening with the entire theory of Integrated Marketing and Communications.

The whole practice of Integrated Marketing is based on the belief that consumers are fragmented and no single medium can reach them with optimum efficiency. Hence, we need to surround them with as many mediums and make them see our brand in the right light. In the morning when they wake up, they must see us on newspapers, through the day they must see us from billboards and radio. In the evening, we must blast them with constant ads on TV. These days consumers also watch TV in morning, and hear news on TV throughout the day, so our message must be there too. Rise of mobile and Internet means new mediums should be added to the mix. Surround the consumer with as much noise as we can, make sure that the brand is always around them. And we do it very simply by taking it across every medium. So, one visual, one colour or one music note and the brand can communicate with its audience consistently, constantly. We can also measure not only the intensity of our message, but also the effectiveness of our message.

There is a big issue with this approach though. This approach believes that consumers are individual islands and the brands can control the interaction. Almost like what Simon and Garfunkel said in their super hit song “words of prophet are written on the subway wall, and people bowed to their Neon God.”

Consumers are no longer fragmented. They have become collective, become one and are finding their voice. And not through the old world of unions & forums, but through the new age world of online forums, blogs, communities, Facebooks etc.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

PAY ANYTIME, ANYWHERE

Airtel’s M-commerce campaign aimed at promoting easy usage of mobiles for routine banking transactions

AIRTEL

CAMPAIGN: M-commerce

AGENCY: Rediffusion Y&R

MEDIA SPENDS: Over Rs.10 crore

OBJECTIVE: To ensure trials by half a million users within the launch quarter, ramping them up to one million by the end of the year.

STRATEGIC CHALLENGE: Banking is always seen as a cumbersome chore. Using digital media to transact is seen as even more complex. Any communication for banking on the mobile ran the risk of people seeing it as a complex product meant for tech savvy nerds, which would never let it gain mass acceptance.

BIG IDEA: The big idea was, “It’s ok to forget” – Don’t panic if you have forgotten, just pay from anywhere, anytime. In the busy urban lifestyles that one leads in today’s world, personal tasks always get deprioritised and forgotten. Everyone relates to the panic and chaos one goes through when one forgets to carry out a monetary transaction in time. Therefore, the key insight was, “Some forgotten tasks have a way of making you pay for it.” This insight helped bring alive the role of Airtel viz ‘Now with Airtel ‘mChek’ you don’t need to panic because you can pay anytime anywhere.

COMMUNICATION TOUCH POINTS: There were broadly two major touch-points chosen to drill the message home. One was high impact and visibility through conventional media like TV, print and outdoor. The other was the use of contextual media, which included branding on boarding passes for airlines and headrests inside the aircraft; transaction websites (shopping and travel sites were targetted) and bill branding (the monthly telephone bills were branded and used as a medium to convey the message to the consumer).

EFFECTIVENESS: As per Airtel Business Intelligence, while half a million users initiated trials within the launch quarter, the target of a million too was achieved well before the end of the year.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Will the lion roar again?

Slowdown had a sobering effect on DLF’s meteoric rise in the early years of this decade. With a new look and renewed vigour, the company attempts to claw its way back to its glory days. by Virat Bahri

Demand in the commercial segmentis still lacklustre. Around 60 msf of the 200 msf planned between 2009-11 have been delayed or are in cold storage. Anuj Puri, Chairman & Country Head, JLLM comments to B&E, “We will continue to see a supply overhang in the medium term (in commercial space). On a more positive note, rental values have corrected up to 40% across markets, and have in fact reached 2005-2006 levels in many geographies.” DLF plans to lease out 3-4 msf of commercial space in the current fiscal and focus heavily on execution of existing projects. Retail isn’t too robust either, with supply in 2010-11 expected to be 16.4 msf and absorption at around 54.3% (JLLM). DLF’s present impetus here is towards ensuring 100% occupancy in existing operational malls.

DLF’s share price of Rs.287.85 as on June 22 is a far cry from Rs.1000 plus levels in late 2007 and early 2008. It wouldn’t otherwise be a problem for now, but for the recent government ruling making it mandatory for listed firms to have 25% public stake holding (DLF promoters will have to dilute 3.64%). Companies like DLF are looking for a more flexible time frame to offload stake, to be able to extract maximum value. As that debate rages on, the company is on its way to script an optimistic, yet measured turnaround. And for that, residential is its most convincing bet as on date.

“luxury is back”

Anuj Puri
Chairman & Country Head, JLLM

B&E: How is the shift towards non-urban and affordable housing shaping up?
AP: There is a strong revival in residential real estate, particularly in the primary cities. Mid-income/affordable housing seemed to be going strong two quarters ago, but the scenario has changed now. One, middle-income and even luxury homes are selling again and developers are once again focusing on this segment, which presents them with higher profit margins. Two, it is difficult for builders to develop affordable housing in meaningful price ranges within larger cities due to high land prices. There isn’t much incentive for them to cater to the budget home segment if they cannot make a profit on such projects in central regions. Much depends on the Government, which must either promote re-development of old buildings or provide world-class infrastructure to distant suburban locations where the population could reside while continuing to work within the city.

B&E: Any downside risks that you see for the sector as a whole?
AP: There are doubtlessly some concerns about the European sovereign debt problems and their possible negative impact. This is a reasonable concern, but only to the extent that merchandise and software services exports to Europe may be affected. On a more positive note, there is a possibility that global firms of European origin may now consider investing in growing markets like India.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
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Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

The City of Nizams: Unearthing treasures of the past

I was standing before Purana Pul (Old Bridge), which stands 53 feet above the riverbed, and has a row of 22 huge rounded arches. Owing to the incessant downpour since the last couple of days, there was a slight nip in the air. Though the actual dampener in this busy area was the putrid smell of the polluted river Musi and the stink of overripe fruits and vegetables. The innocuous Purana Pul is no different from any other bridge in India that has been standing for years on end. Amid the stench, a bevy of women in brilliant attires assembled on one side of the bridge. One of them, her eyes a fascinating deep, almost violet blue, stared at the cliffs under the bridge and the fringes of the foul-smelling bank.

Introducing myself, I asked her what in this graceless locality enamoured her so. She turned out to be Sree Vidya Chaturvedi, a dilettante of culture and history from Central University of Hyderabad. Instead of replying, she shot back a question to me – “Since how long you have been in Hyderabad?” “Twenty years”, I replied. “Can you see hundreds of young couples strolling across the bridge, celebrating their love, without a thought for caste and religion?” I looked intently, but only found swarms of people jostling, screaming, selling, gawking. “People who perceive Hyderabad as merely a capital city of Andhra Pradesh, cannot comprehend its profundity, in spite of living here for decades. No wonder you’re surprised when this old bridge, which is structurally compared to Pont Neuf in Paris, is referred to as the bridge of love,” said Sree Vidya.

I had scoured the streets of the Old City many times, looked at the peddlers, observed the physical fabric of the city being torn, old havelis being pulled down, neighbourhoods being broken-up to make way for development. But now, my Beatrice offered me another vision of Hyderabad as she took me to the city beneath the city, a replica of heaven on earth, the four minarets, the imperial palaces, shehnais, mushairas, gardens – the city as it was in times of yore! We both travelled straight into a conversation reminiscing of the city, its Nawabs, the role of Aurangzeb in the completion of South India’s biggest mosque – the Mecca Masjid – of the kings, of soldiers, of loyalty, the devastating floods of 1908 and a lot more.

Purana Pul is a heritage monument built circa 1595 AD. It is a structure which symbolises the love between Prince Quli Qutub and Baghmathi, a Hindu courtesan, who used to reside on the other side of the river, and for whom the Prince swam across the flooding Musi. It was the Sultan who built the pul (bridge) after he understood the depth of their love. Bhagmati got married to Quli Qutub and the newly built city was named after her as Bhagyanagar. With her subsequent name-change to Hyder Mahal, the city became Hyderabad. The history of Hyderabad began with the Qutub Shahi dynasty when Golconda was established as the headquarters, and later the capital was shifted to Hyderabad.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Do you agree with Incorporation of Caste in TheE Census ?

Apparently trying to play it safe for the time being and buy some time, the UPA government, towards the end of May 2010, deferred a decision on inclusion of caste in Census but the Cabinet is overwhelmingly in support of the inclusion with the exceptions of Kapil Sibal, Anand Sharma and MS Gill. Union finance minister Pranab Mukherjee has been entrusted to lead a group of ministers who will thrash out the modalities of enumerating caste in the ongoing decennial Census operations.



For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

She did it again!

Once a teen sensation, Britney Spears is now the latest Twitter sensation! The pop princess overtook actor Ashton Kutcher just last week, and has now left Hollywood super stars way behind with a mind-blowing following of five million people on the social networking site. Not too long ago chastised by many for being irresponsible and an absolute wreck, the 28-year-old has slowly but surely regained control of her life and is now definitely back at the top of this Circus!


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎