Philips, the Dutch consumer 
electronics major, is mulling to introduce its high-end products in the Indian market. Aurea, the premium television (through ambilight it creates a background effect) from its stable would be launched in 2008. While revealing its India plans, Philips Consumer Electronics CEO Rudy Provoost opined that India is an important market for its high-end products. The consumer electronics division of Philips in India is targeting a 25% business growth during the year. Other launches in line are Swarovski crystal studded headphones, home theatre with ambisound and music systems that are wireless. Indeed a wow effect!
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electronics major, is mulling to introduce its high-end products in the Indian market. Aurea, the premium television (through ambilight it creates a background effect) from its stable would be launched in 2008. While revealing its India plans, Philips Consumer Electronics CEO Rudy Provoost opined that India is an important market for its high-end products. The consumer electronics division of Philips in India is targeting a 25% business growth during the year. Other launches in line are Swarovski crystal studded headphones, home theatre with ambisound and music systems that are wireless. Indeed a wow effect!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
