Clap-Clap

Clap-Clap. Wonderful. Fabulous et al…but excuse me, isn’t advertising a means to an end… an end called ‘selling’? Are prizes, wah-wahs, medals and gongs more crucial than ‘sales’? Has advertising in the recent times, become too self-absorbed, drawing too much attention to itself and too little in closing the deal related to the purchase intent? Has advertising become a ‘high-wire’ act with the creative guys freaking out to impress other creative guys with the ‘Big O’ coming from ‘their’ recognition, applause and appreciation, ‘not’ of clients? Is the ‘S’ word, unfashionable, dumb and corny in a time where no one does anything as crass as selling; they do the sophisticated thing. Build brands! No one looks at the sales figures. They track scores! Has advertising become ‘the’ product itself with ABBYs, CAG, Goafest, Cannes, et al as the prime target of one and all? Kolkata-based, veteran adman (and sometimes actor, he was Satyajit Ray’s hero in the second of the maestro’s city triology Seema Baddha?), Barun Chanda believes that this phenomenon in some fashion has always existed. “There havealways been the arty or smart-arse types who make it their business to blow away their clients with showy and spectacular, but irrelevant concepts.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Stock ‘boom’!

In their heyday, when the auto companies of Detroit ruled the world, their financial services arms were the talk of Motown. The finance arms not only extended credit to eager consumers out to buy their cars, they also made even more money for General Motors and Ford Motors through assorted activities like asset management, strategic equity investment and dabbling in markets. Once and out and out manufacturing giant, General Electric appeared to have aped a fashionable trend when it launched a financial services subsidiary. Today, it is a multi-billion dollar enterprise of its own, one of the most profitable divisions of General Electric and handles more than 130 million customers every year. No wonder, the other 800 pound Gorilla of America Inc, Wal-Mart too decided that retail alone is not enough to be a global leader; it has to be in the business of money, credit cards et al. In fact, the entire banking and consumer finance industry in the United States was up in arms when Wal-Mart expressed a desire to get into consumer banking and finance. Potential rivals felt that Wal-Mart’s financial services arm could well crush competition the way the behemoth had crushed competition in the retail sector in the US.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!
Serious dangers
Colourful
Hazards related to kidney, liver and lungs
Stock ‘boom’!

Join the race with Scarlett and Reebok

Reebok, the world’s leading sports brand, announced a new face in its array of brand ambassadors; the Hollywood actress Scarlett Johansson. With the launch of “Scarlett ‘Hearts’ Rbk” collection, Reebok marks its foray into the burgeoning lifestyle business. Scarlett embodies the pulse points of the brand: Individuality, authenticity and a life lived to the fullest in perpetual motion. These characteristics make her the perfect fit for the new women’s footwear & apparel collection. While the core remains sports, it is also looking at sports-inspired lifestyle in a big way. “Scarlett ‘Hearts’ Rbk” features a retro sport-inspired apparel and footwear with sophisticated detailing and unexpected twists all influenced by the decade in which Johansson grew up. Scarlett has described the line as an ultra feminine and urbane lifestyle collection. Reebok has also launched its campaign ‘I Am More’, featuring Scarlett Johansson with a focus on celebration of individuality. The campaign portrays Scarlett Johansson as a woman who is more than the actress known to all and advocates that a woman is more than the way she looks or appears. It highlights the extension of one’s personality beyond the stated personality and relates to every woman in an exciting way. Reebok is the only brand to acknowledge that any star has a life beyond his or her stardom and has taken this stance in this lifestyle campaign as well.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
Another hogwash!
COMMUNALISM
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Billions spent on million light years...
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The army’s fallen behind China
The Man of Steel gets his hands in Oil
HLL ‘Lever’ ages the power of Hindustan

The war on the ground

This folktale of ruling the rural soil commenced way back in 2000, when ITC rolled out its first e-Choupal. At that time, ITC was in the phase of metamorphosing itself from a tobacco major to a FMCG conglomerate and this definitely was a landmark initiative taken by the company to cash in on the lucrative rural economy. But strangely, HUL, being in the country for long time and in touch with rural soil since 1976, never thought of creating such an internet-based intervention and procurement oriented networking model. Trailing ITC in such an endeavour, HUL integrated a model of its own in 2001, which encouraged rural women to become selling agents for HUL products. Christened as ‘Project Shakti’, this model viewed the villagers as buyers, which was a clear lack of strategic focus.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Olay Olay for P&G in India!
Mahindra goes all out in used car segment
Committing for a lifetime…
The ‘democratic’ route to self-destruction?

Nine Jersey Nights...
Lung ‘crack’ers!
David or Goliath?
New dress up games
Just try & stay away!
“Europe is anti’ american”

Healing stick

Charity games acts as bequest
Though Germany has hosted the hockey World Championship at Mönchengladbach & England is the host to European hockey Championship in 2007, it is actually Canada which seems to be basking in the glory of Hockey. Canadian based teams – NHL, American hockey League & others also earn a commendable foreign exchange of which the NHL teams have approximately incorporated US$50 million annually into the Canadian economy. On summing up all the sources of foreign earnings, approximately C$300 million is contributed annually to the Canadian economy by hockey alone. No wonder, the Canadian Ice hockey player, Bobby Hull, got voted as hockey’s first million dollar man! In fact, this sport has so much seeped into the lives of Canadians, that in Toronto a 50-year-old hand carved hockey stick was sold for an exorbitant $2.2 million which eventually went for charity. Charity hockey matches are also in vogue like the ‘Hockey Hall of Fame’ in Canada. In California too, the Hockey Charity Tournament 2007, has a serious purpose of healing children with bad health. Thus, hockey is not just fostering economic growth but is also cultivating charity funds.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Olay Olay for P&G in India!
Mahindra goes all out in used car segment
Committing for a lifetime…
The ‘democratic’ route to self-destruction?
Nine Jersey Nights...
Lung ‘crack’ers!
David or Goliath?
New dress up games
Just try & stay away!
“Europe is anti’ american”

ROHIT BAL

"I am a designer.... I play with colours, so it has to be Holi!! The festival is total madness.... It’s a time everybody can let their hair down and just be themselves.... Sitting, getting drunk and being naughty is so much fun.... I guess it's just about everything that I love about the festival..."

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
Another hogwash!
COMMUNALISM
While the mayhem continues!
Billions spent on million light years...
The art of splitting hair?
POTA? Funny!
The army’s fallen behind China
The Man of Steel gets his hands in Oil
HLL ‘Lever’ ages the power of Hindustan