The indomitable brand from Birla is also planning to tie-u
p with ITC’s e-Choupal & Godrej’s Aadhaar to spread its reach in tier I & II cities. With an aim to regain its dwindling share in the textile mart, big daddy Reliance is re-launching its Vimal brand in September. Promises Parimal Nathwani, Group President, Corporate Affairs, Reliance Industries, “We will be re-branding Vimal and targeting rural & small towns. Of course we’ll also have our own apparel brands for metros.” Well, Mukesh Ambani might be a tad too late to fight in this carnival fiesta, as players like Digjam, S. Kumars, Raymond et al are far ahead in the race with their massive plans already underway. Digjam, which had rolled out 350 new designs last festive season, saw a 70% growth in its turnover for the September-November period.
For Complete IIPM Article, Click on IIPM Article
p with ITC’s e-Choupal & Godrej’s Aadhaar to spread its reach in tier I & II cities. With an aim to regain its dwindling share in the textile mart, big daddy Reliance is re-launching its Vimal brand in September. Promises Parimal Nathwani, Group President, Corporate Affairs, Reliance Industries, “We will be re-branding Vimal and targeting rural & small towns. Of course we’ll also have our own apparel brands for metros.” Well, Mukesh Ambani might be a tad too late to fight in this carnival fiesta, as players like Digjam, S. Kumars, Raymond et al are far ahead in the race with their massive plans already underway. Digjam, which had rolled out 350 new designs last festive season, saw a 70% growth in its turnover for the September-November period.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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