Thursday, January 14, 2010

People's Car

Over the past few years, Tata had been building a hype for a car that would cost a mere 100,000 rupees and bring automotive transportation to the mainstream Indian population. It had been nicknamed the “People’s Car.” However, the car ran into rough weather even before the factory was set up. The land row in Bengal and the rising price delayed it by many months, but was launched at promised price of Rs 1 Lakh. It sold the dream of Indian Volkswagen that will reach to every household. Environment groups expressed concerns over the number of vehicles on roads and combined emission.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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