NOT MANY CAN TROD THE UNBEATEN PATH... WHEN SURF EXCEL GLORIFIED ‘STAINS’, IT
DID PRECISELY THAT!
Advertisers swear by innovation in virtually every ad they conceive. But few can swear by ‘boldness’, of creating an ad on a path treaded by few, and ‘excelling’ at it, quite literally. To cut the chase, Surf Excel yet again revelled in creating a benchmark of sorts in June this year, in their latest commercial... this time actually managing to glorify dirt! Yes... we refer to Surf Excel’s Daag Acche Hain campaign, which definitely caught other detergent companies by surprise. This time round, the commercial has taken the product benefits to the consumer. Prod Priti Nair hakravarthy, Executive Creative Director, Lowe India on the challenge before her to repeat the stupendous feat that the first set of commercials had accomplished last year (remember the kids seeking revenge from a puddle), and she replies, “It was enormously challenging because this communication was clearly meant to drive a functional benefit, which was ten tough toclean areas.”
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
DID PRECISELY THAT!Advertisers swear by innovation in virtually every ad they conceive. But few can swear by ‘boldness’, of creating an ad on a path treaded by few, and ‘excelling’ at it, quite literally. To cut the chase, Surf Excel yet again revelled in creating a benchmark of sorts in June this year, in their latest commercial... this time actually managing to glorify dirt! Yes... we refer to Surf Excel’s Daag Acche Hain campaign, which definitely caught other detergent companies by surprise. This time round, the commercial has taken the product benefits to the consumer. Prod Priti Nair hakravarthy, Executive Creative Director, Lowe India on the challenge before her to repeat the stupendous feat that the first set of commercials had accomplished last year (remember the kids seeking revenge from a puddle), and she replies, “It was enormously challenging because this communication was clearly meant to drive a functional benefit, which was ten tough toclean areas.”
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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- Competition with an established name is a positive approach, says IIPM Dean Prof. Arindam Chaudhuri



ss complete individual floors, IIPM libraries are frequented by innumerable visitors on any given day. Many visitors to the IIPM libraries are actually from other institutions and organizations. The IIPM libraries are supported internationally through the online reference system of Asia Development Intelligence Unit (ADIU) and also display the ongoing research undertaken by Business & Economy, one of India's leading business magazines. The online reference mechanism at IIPM libraries is considered to be one of the most exhaustive library supports currently functioning. Furthermore, with exhaustive wi-fi and local intranet support in all IIPM centers, IIPM libraries also provide the most updated global repositories of information available on the world wide web. Please note, the online IIPM library interface is accessible only to authorized students, faculty and executives.
o sort through books (current & new lists), journals (current & new lists), other magazines and papers (news, research, surveys etc). Further, the library staff of IIPM (including the Student Library Secretaries) regularly provide key reference information and tips for optimally utilizing the library's resources. Due to strict copyright rules, visitors have to necessarily take formal permission before copying any material in the library, electronically or otherwise.
clear that the top B-school has managed to carve “a league of its own", And this has been possible due to attracting the best names in India Inc. which in turn have recruited the best talent, all this has been possible because of the hard work put in by the faculty, Pedagogy better than the best, and a special mention should be of the high quality performance by our alumni which is at its best if not better than any other B-school in the world. The positions offered at the entry-level were mainly for Management Trainee; only in some cases Senior Officer positions were offered. At the lateral level position offered were of Asst. Manager till Senior manager with packages ranging from 5.00lacs p.a. to 7.50lacs p.a. which was offered by IBM also is one the highest domestic packages offered. Also some of the other big recruiters for 2005 were HDFC Bank, E-Value Serve.com, Essar Group, Shaw Wallace, Air Sahara, Hindustan Levers, National Engineering, Pipal Research, Times of India, IDBI Bank, Tata-AIG, India Bulls, Hutchison, Anand Rathi, Karvy Consultants, HCL Infinet and many many more..
the 'elite list' and rated it as one of the fastest-rising business school in the country. The survey placed IIPM at 
