Steve Jobs, the founder of Apple once said, “People say you have to have a lot of passion for what you’re doing... It’s totally true.” He meant it when he said that!
It is the marketing passion of Steve Jobs, which
has made Apple what it is today. As in the case of the iPhone (which was launched in mid-2007), it was just because of Steve’s passion that within the first 90 days, iPhone was able to capture 20% of the US market. His capturing of 200% more market share than his closest competitor only speaks volumes about the manner in which he pursues his business. The same is true with MacBook. No one had an idea that this very Steve, who was thrown out of Apple in 1985 would come back so strong and launch a MacBook and the world’s thinnest laptop decades later while holding the sceptre over the very same company’s affairs. That indeed speaks volumes about the passion that he has - the passion to carry on in spite of failures and the passion to prove to the world that you would not take things lying own.
It is the marketing passion of Steve Jobs, which
has made Apple what it is today. As in the case of the iPhone (which was launched in mid-2007), it was just because of Steve’s passion that within the first 90 days, iPhone was able to capture 20% of the US market. His capturing of 200% more market share than his closest competitor only speaks volumes about the manner in which he pursues his business. The same is true with MacBook. No one had an idea that this very Steve, who was thrown out of Apple in 1985 would come back so strong and launch a MacBook and the world’s thinnest laptop decades later while holding the sceptre over the very same company’s affairs. That indeed speaks volumes about the passion that he has - the passion to carry on in spite of failures and the passion to prove to the world that you would not take things lying own. For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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