BRAND : Reliance General Insurance
4Ps TAKE : This time, the Reliance General Insurance online ad asks viewers to be their own boss – by becoming an insurance advisor. The USP? Earn a lot of good money thanks to incentives et al. It’s a well known fact that one reason why the Life Insurance Corporation is such a powerhouse is because of its agents, who are given that extra little. In this ad, the benefits (if you become an insurance advisor) are nicely communicated: how one can plan one’s own business strategies, define your own deadlines, and so on. And we all know that Jr. Ambani scion has been harping about its human capital for a while now. The visual comprising a few smartly dressed corporate guys, is appealing. So are you ready to be your own boss in India Inc.? Then, it’s time for you to rely on Reliance ADAG!
4Ps TAKE : This time, the Reliance General Insurance online ad asks viewers to be their own boss – by becoming an insurance advisor. The USP? Earn a lot of good money thanks to incentives et al. It’s a well known fact that one reason why the Life Insurance Corporation is such a powerhouse is because of its agents, who are given that extra little. In this ad, the benefits (if you become an insurance advisor) are nicely communicated: how one can plan one’s own business strategies, define your own deadlines, and so on. And we all know that Jr. Ambani scion has been harping about its human capital for a while now. The visual comprising a few smartly dressed corporate guys, is appealing. So are you ready to be your own boss in India Inc.? Then, it’s time for you to rely on Reliance ADAG!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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