Tuesday, July 08, 2008

4Ps B&M takes a look at who dazzled & who fizzled in 2007

Everybody – yes that includes Rakhi Sawant, Mika and Greg Chappell – is entitled to their 15 minutes of fame. Some were raved about for their deeds that delighted. Others strutted about the public arena a la emperors, only to find that they had no clothes on. Take a look and chuckle at our exclusive list of Hits and Misses of 2007...

O SO Charming SRK …


He danced, he cried, but more importantly he entertained in 2007. Here’s King Khan’s take on Brand SRK. “Somebody wrote a book on me which says that it’s not because of my humble beginning nor because of the hard work that I have done, I am likable because I can virtually sell anything and everything. Though I disagree with it, it’s an idea. Actually, big brands don’t need SRK, in fact the brands I endorse bring responsibility to brand SRK, to live up to the values of those brands.”


For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)


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