BOLLYWOOD’S KING SRK HAS done it once again! Shah Rukh’s much hyped and much awaited movie My Name Is Khan seems to be on a record-breaking spree. The movie has grossed $761,000 on Sunday at the US box office. This is the highest one-day grossing ever for any Hindi-language film in the North America. My Name Is Khan grossed $336,000 on Monday, Presidents’ Day, bringing the estimated four-day opening weekend figure to $2,275,000. The film was initially expected to drop by 7% over Saturday to $682,000. But it performed better than expected on Sunday grossing $761,000 for a 4% increase. This makes the Karan Johar film the fastest Hindi film ever to break the $2 million mark beating the previous record of five days set in December by 3 Idiots, which grossed $2,149,227 in its five-day opening over the Christmas weekend. Even in UK, MNIK has made history. It has had the most successful opening weekend in UK for any Bollywood film. It grossed more than £936,000 in just four days and is now lying at number six on the UK Box Office. As per industry estimates, the film has grossed around $25 million worldwide. And looking at its performance, the distributors and trade analysts feel the movie may touch the mark of $30 million for its worldwide grossing. The film is currently running in approximately 1,570 theatres worldwide.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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