Subhrangshu Neogi
Director – Brand & Corporate Communication, Religare Enterprises Ltd.
There have been some very exciting moments in this journey of building the brand Religare over the past 3-4 years. I can however enlist the two most exciting moments during the process – first was the exercise of setting up the first outdoor site for the Religare brand campaign in Delhi (year 2007), and the second was getting the Religare brand on the Delhi DareDevils jersey, when the brand partnered with IPL’s first edition in 2008. Today, each time the Religare brand appears in the media, it gives you a new rush of adrenalin and a great sense of achievement on behalf of the entire team that continues to word harder to establish Religare as a globally respected brand!
Director – Brand & Corporate Communication, Religare Enterprises Ltd.
There have been some very exciting moments in this journey of building the brand Religare over the past 3-4 years. I can however enlist the two most exciting moments during the process – first was the exercise of setting up the first outdoor site for the Religare brand campaign in Delhi (year 2007), and the second was getting the Religare brand on the Delhi DareDevils jersey, when the brand partnered with IPL’s first edition in 2008. Today, each time the Religare brand appears in the media, it gives you a new rush of adrenalin and a great sense of achievement on behalf of the entire team that continues to word harder to establish Religare as a globally respected brand!
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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