“In less than two years, 4Ps B&M has bec
ome a favourite of marketers, advertising professionals and communicators. I hope these awards will further strengthenthe strong bond that is developing between us,” a beaming Prof. Arindam Chaudhuri, Editor-in-chief, Planman Media and Chairman, Planman Consulting, delightfully shared on the occasion. The celebration was accompanied by a breathtaking performance by the popular band, Channel V POPSTARS II, AASMA and was anchored by Nina Manuel. The 4Ps B&M and ICMR methodology for selecting the winners, both for ‘India’s 100 Most Valuable Brands’ and the ‘Top 30 Automobile Brands of India’, was painstakingly elaborate and diligent.
For Complete IIPM Article, Click on IIPM Article
ome a favourite of marketers, advertising professionals and communicators. I hope these awards will further strengthenthe strong bond that is developing between us,” a beaming Prof. Arindam Chaudhuri, Editor-in-chief, Planman Media and Chairman, Planman Consulting, delightfully shared on the occasion. The celebration was accompanied by a breathtaking performance by the popular band, Channel V POPSTARS II, AASMA and was anchored by Nina Manuel. The 4Ps B&M and ICMR methodology for selecting the winners, both for ‘India’s 100 Most Valuable Brands’ and the ‘Top 30 Automobile Brands of India’, was painstakingly elaborate and diligent.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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