K.K. Goyal, Marketing Head, Haldirams, avers similarly
. “This festive season, we are planning to launch gift packs such as Shahi Andaaz & Diwali Dhamaka with combination of sweets & namkeens. Every year, we witness a growth of 15- 20% in sales,” he says. Others like Nirula’s have also put together exciting gift hampers, including Diwali Sparks & Hand Craft ed Chocolates to woo consumers. Contrary to age old philosophy, all that glitters during the festive season is definitely gold, even as the rush for gold & jewellery picks up amazing tempo during Diwali and Dhanteras. Both unorganized and organized jewellery manufacturers such as Tanishq, D’Damas, Gitanjali, et al witness an increase in demand despite a simultaneous rise in prices. And here’s a shake-up for those who thought that the jewellery fetish is only for the rich!
For Complete IIPM Article, Click on IIPM Article
. “This festive season, we are planning to launch gift packs such as Shahi Andaaz & Diwali Dhamaka with combination of sweets & namkeens. Every year, we witness a growth of 15- 20% in sales,” he says. Others like Nirula’s have also put together exciting gift hampers, including Diwali Sparks & Hand Craft ed Chocolates to woo consumers. Contrary to age old philosophy, all that glitters during the festive season is definitely gold, even as the rush for gold & jewellery picks up amazing tempo during Diwali and Dhanteras. Both unorganized and organized jewellery manufacturers such as Tanishq, D’Damas, Gitanjali, et al witness an increase in demand despite a simultaneous rise in prices. And here’s a shake-up for those who thought that the jewellery fetish is only for the rich!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
Another hogwash!
COMMUNALISM
While the mayhem continues!
Billions spent on million light years...
The art of splitting hair?
POTA? Funny!
The army’s fallen behind China
The Man of Steel gets his hands in Oil
HLL ‘Lever’ ages the power of Hindustan
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
Another hogwash!
COMMUNALISM
While the mayhem continues!
Billions spent on million light years...
The art of splitting hair?
POTA? Funny!
The army’s fallen behind China
The Man of Steel gets his hands in Oil
HLL ‘Lever’ ages the power of Hindustan
No comments:
Post a Comment