According to the results of Star’s parent company, News Corp
., for the quarter ended March 31. 2007, its television segment’s operating income has shown a decline of $13 million. The reason, to quote the statement is “...as increased contributions from the FOX...were more than off set by lower contributions from Star...” Analysts reckon that even Star’s South Asia operating profits have declined by more than 30% in the same period. Rewind two years and the network was miles and oceans ahead of competitors (read Sony & Zee) and looked invincible. So when a few Zee soaps topped ratings charts in early 2006, the whole thing was treated as a fl ash in the pan. When this reporter had asked Star’s Ajay Vidyasagar (Now President, Content and New Media at Star) about the resurgence of Zee, his disdainful retort was, “No one has been able to overtake Star in the last six years.”
For Complete IIPM Article, Click on IIPM Article
., for the quarter ended March 31. 2007, its television segment’s operating income has shown a decline of $13 million. The reason, to quote the statement is “...as increased contributions from the FOX...were more than off set by lower contributions from Star...” Analysts reckon that even Star’s South Asia operating profits have declined by more than 30% in the same period. Rewind two years and the network was miles and oceans ahead of competitors (read Sony & Zee) and looked invincible. So when a few Zee soaps topped ratings charts in early 2006, the whole thing was treated as a fl ash in the pan. When this reporter had asked Star’s Ajay Vidyasagar (Now President, Content and New Media at Star) about the resurgence of Zee, his disdainful retort was, “No one has been able to overtake Star in the last six years.”For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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