Multi brand outlets

The multi brand outlets have more than tripled to 579 currently while the business partner network is now present in over 366 cities with 2,076 partners currently. But Lenovo is also taking its relational business model (with large corporates) very seriously. According to Neeraj, the company looks at segment- wise leadership like government, education et al. And Rahul claims the transition to Lenovo was very smooth, as he says they lost “practically no one” from their key corporate customers. Two years and many brand building initiatives later, Lenovo is still not a patch on the market leader. But it has survived, and retained the legacy of its parents.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative