On the current course, MAS is forecasted to hit the critical cash balance threshold of 5% of revenue (around $140 million) by April 2006 and touch a negative of $610 million by July 2007! Perhaps MAS should learn the art of mastering operational and financial excellence from Southwest Airlines in the US, which rewrote benchmarks of how to operate economy flights. Unless MAS undertakes radical process and structure re-engineering, flying to heavens could become true literally.
For Complete IIPM-Article, Click IIPM-Press Release
Source IIPM-Editorial,2006
For Complete IIPM-Article, Click IIPM-Press Release
Source IIPM-Editorial,2006
