In today’s competitive environment, firms can boost productivity and enhance performance by leveraging social technologies to support business needs
Social technologies have radically transformed the world of business. They have enabled globe-spanning supply lines, real-time information exchange, and allowed businesses to enhance their performance. These powerful technologies challenge existing management practices and models, consequently many executives are rethinking their infrastructure for collaboration and communication.
Typically these technologies include blogs, wikis, podcasts, information tagging, widgets, mashups, prediction markets and social networks. The use of these social technologies within companies is referred to as Enterprise 2.0. Global enterprise spending on these technologies is predicted to increase dramatically to $4.6 billion by the end of 2013, with a 43% year-on-year growth, which makes it the fastest growing technology in the enterprise software industry.
Despite the recession, a growing number of innovative firms are integrating social technologies into their businesses, including General Electric (GE), Proctor & Gamble (P&G), Shell, KPMG and Airbus. These forward-thinking firms are adapting their traditional management practices while leveraging Enterprise 2.0 technologies. However, when it comes to the current management practices that dominate in the majority of companies – a large number of leaders are still ‘unsure about the relevance’ of social technologies to allocate their resources and capabilities effectively. The big question is ‘can these social technologies actually boost business performance?’
Our research has found that companies can boost productivity and enhance performance by leveraging social technologies to support business needs. A number of companies have implemented Enterprise 2.0 applications for a variety of purposes such as research & development, marketing, customer service and knowledge management. Global service firms such as Accenture, Pfizer, BT and IBM have used these technologies to rapidly identify who within their organisation know ‘what’ and thus consequently share their expertise quickly. In fact, in some cases this goes beyond the UK borders to creating global outreach platforms for collaboration and communication.
Social technologies have radically transformed the world of business. They have enabled globe-spanning supply lines, real-time information exchange, and allowed businesses to enhance their performance. These powerful technologies challenge existing management practices and models, consequently many executives are rethinking their infrastructure for collaboration and communication.
Typically these technologies include blogs, wikis, podcasts, information tagging, widgets, mashups, prediction markets and social networks. The use of these social technologies within companies is referred to as Enterprise 2.0. Global enterprise spending on these technologies is predicted to increase dramatically to $4.6 billion by the end of 2013, with a 43% year-on-year growth, which makes it the fastest growing technology in the enterprise software industry.
Despite the recession, a growing number of innovative firms are integrating social technologies into their businesses, including General Electric (GE), Proctor & Gamble (P&G), Shell, KPMG and Airbus. These forward-thinking firms are adapting their traditional management practices while leveraging Enterprise 2.0 technologies. However, when it comes to the current management practices that dominate in the majority of companies – a large number of leaders are still ‘unsure about the relevance’ of social technologies to allocate their resources and capabilities effectively. The big question is ‘can these social technologies actually boost business performance?’
Our research has found that companies can boost productivity and enhance performance by leveraging social technologies to support business needs. A number of companies have implemented Enterprise 2.0 applications for a variety of purposes such as research & development, marketing, customer service and knowledge management. Global service firms such as Accenture, Pfizer, BT and IBM have used these technologies to rapidly identify who within their organisation know ‘what’ and thus consequently share their expertise quickly. In fact, in some cases this goes beyond the UK borders to creating global outreach platforms for collaboration and communication.
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Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
