... that’s what Ujjal Sinha lives by and he’s confident that Genesis will be there!
While the Coca-Colas and the Cadburys of
the world flaunt the name of biggies like O&M and McCann Erickson, it is no more uncommon that some of the best creatives that tumble out of adville are made by small, independent agencies, whose names might not strike a chord instantly. But, these low-profile, small and medium sized creative hot shops are keeping the big banner advertising agencies constantly on their toes. Armed with enthusiasm and passion, Genesis Advertising is one of them. Unlike most of the biggies, which are based out of Mumbai, Genesis has its roots in the yester year’s hub of advertising, Kolkata (with profit centres in Mumbai and Delhi). Established in 1993, the agency has continuously grown at the backdrop of some phenomenal work done for its clients. Almost a decade and half old, the agency has blossomed into a full-fledged communication solution enterprise. A team of 35 dedicated young gunsis almost 24x7 active to take Genesis to the apex, coming up with ideas that cut through the clutter. At Genesis, the journey from idea to execution is a straight lined affair.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
While the Coca-Colas and the Cadburys of
the world flaunt the name of biggies like O&M and McCann Erickson, it is no more uncommon that some of the best creatives that tumble out of adville are made by small, independent agencies, whose names might not strike a chord instantly. But, these low-profile, small and medium sized creative hot shops are keeping the big banner advertising agencies constantly on their toes. Armed with enthusiasm and passion, Genesis Advertising is one of them. Unlike most of the biggies, which are based out of Mumbai, Genesis has its roots in the yester year’s hub of advertising, Kolkata (with profit centres in Mumbai and Delhi). Established in 1993, the agency has continuously grown at the backdrop of some phenomenal work done for its clients. Almost a decade and half old, the agency has blossomed into a full-fledged communication solution enterprise. A team of 35 dedicated young gunsis almost 24x7 active to take Genesis to the apex, coming up with ideas that cut through the clutter. At Genesis, the journey from idea to execution is a straight lined affair.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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