Clap-Clap. Wonderful. Fabulous et al…but exc
use me, isn’t advertising a means to an end… an end called ‘selling’? Are prizes, wah-wahs, medals and gongs more crucial than ‘sales’? Has advertising in the recent times, become too self-absorbed, drawing too much attention to itself and too little in closing the deal related to the purchase intent? Has advertising become a ‘high-wire’ act with the creative guys freaking out to impress other creative guys with the ‘Big O’ coming from ‘their’ recognition, applause and appreciation, ‘not’ of clients? Is the ‘S’ word, unfashionable, dumb and corny in a time where no one does anything as crass as selling; they do the sophisticated thing. Build brands! No one looks at the sales figures. They track scores! Has advertising become ‘the’ product itself with ABBYs, CAG, Goafest, Cannes, et al as the prime target of one and all? Kolkata-based, veteran adman (and sometimes actor, he was Satyajit Ray’s hero in the second of the maestro’s city triology Seema Baddha?), Barun Chanda believes that this phenomenon in some fashion has always existed. “There havealways been the arty or smart-arse types who make it their business to blow away their clients with showy and spectacular, but irrelevant concepts.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
use me, isn’t advertising a means to an end… an end called ‘selling’? Are prizes, wah-wahs, medals and gongs more crucial than ‘sales’? Has advertising in the recent times, become too self-absorbed, drawing too much attention to itself and too little in closing the deal related to the purchase intent? Has advertising become a ‘high-wire’ act with the creative guys freaking out to impress other creative guys with the ‘Big O’ coming from ‘their’ recognition, applause and appreciation, ‘not’ of clients? Is the ‘S’ word, unfashionable, dumb and corny in a time where no one does anything as crass as selling; they do the sophisticated thing. Build brands! No one looks at the sales figures. They track scores! Has advertising become ‘the’ product itself with ABBYs, CAG, Goafest, Cannes, et al as the prime target of one and all? Kolkata-based, veteran adman (and sometimes actor, he was Satyajit Ray’s hero in the second of the maestro’s city triology Seema Baddha?), Barun Chanda believes that this phenomenon in some fashion has always existed. “There havealways been the arty or smart-arse types who make it their business to blow away their clients with showy and spectacular, but irrelevant concepts.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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Maya jaal spreads far & wide!
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!
Serious dangers
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Hazards related to kidney, liver and lungs
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