PRAKASH MORE, MD OF MAYUR PLYWOOD INDIA PVT LTD-WHY IT’S IMPORTANT TO KEEP SWIMMING AGAINST THE HIGH TIDE OF TOUGH COMPETITION

What as per you are the qualities of a successful leader?
I personally believe in participative leadership, but with a tinge of authoritarian style. I believe that a leader needs to be dedicated and hard-working and should expect the same from his employees.

What do you think takes to build a great brand in today’s competitive environment?
I think patience is the key towards building a great brand. I agree it’s difficult to build a brand, but it’s not impossible. But, I feel that people in India still lack the vision of building a world-beater of a brand.

Where do want to see Mayur Ply in the long run?
My ultimate objective is to become a brand leader in my industry. That’s obvious. But on an optimistic scale, I would desire the brand to be respected across all industries.

What do you think is the best way to market any brand?
The best way to market a brand is to provide the customer with the best in quality or price, so that he is satisfied. This is important, because if the customers choose not to buy your product, you will perish.

How do you spend your time away from work?
I rarely get what you’d call “free time”, but whatever little I can manage, I try to spend with my family & daughter.

Your advice for the new-gen?
There is no shortcut to success and you have to be a consistent hard-worker to become successful.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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3rd GENERATION HEADACHE!

It was expectations “over met” at the 3G auction by the Indian Government. It earned Rs.677 billion through the exercise, having expected only Rs.350 billion from the auction – more cash than expected and that definitely is great news for the exchequer. While Bharti, RCOM and Aircel won 3G rights in 13 circles, Tata and Vodafone won in nine. But the winners have a different tale to tell. The auction price, which escalated beyond all measures has proven the spoilsport, therefore creating a huge pressure on their pockets, casting a shadow on their expansion outlook. Says Rahul Jain, IT Analyst at Angel Trade, “Market penetration would be low as it will take lot of time for these company to expand, as they have spend an awful amount of money in paying up for 3G. Their revenues are already majorly affected, and their share prices are going down quarter by quarter as they are lowering down their price levels schemes.” True it is – despite the rejoicing and exaltations, payback is bound to take time. The average revenue per user (ARPU) has fallen greatly in recent years and has proven to be good tidings for the government might just turn into a third generation headache for the telecom companies, for it will take them atleast five long years to break even on this investment; it’s great news for the consumers in the country though.

Sanchit Verma

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

IIPM B-School
Arindam Chaudhuri
Rajita Chaudhuri
Planman Consulting

WILL YOU HOME SHOP?

The idiot box has given birth to yet another idea in the form of ‘home shopping’; but with the Indian psyche of touch & feel shopping ruling big, the test is getting tougher

From the late management guru C. K. Prahalad’s Bottom of the Pyramid theory which changed business models in India, forcing many brands to digest the (non-existent) rural pill, to the entry of elite brands like Mont Blanc which cater to a niche, the way we are being sold products and services and the way we willingly buy them, has continuously evolved. And the latest form of it comes in the name of the phenomenon called ‘home shopping’. You sit at home, and they deliver it at your doorstep, with specifications as stated by you; what’s best, you can even pay in cash on delivery mode today! And what’s making this a reality today? Names like Home Shop 18 and Star CJ Alive which sell round the clock are getting people to wonder why they need to take the trouble of pushing the trolley around, when all you need to do is dial a 11-digit number or simply log onto the website flashing on the idiot box and have what you want! Selling and buying 24x7 is the new buzz in town! So how did we get here?

The primitive form of trading called barter, existed in Egypt more than 5000 years back. It was a system wherein goods and services were exchanged in return for other goods and services. Later, modern traders started negotiating through a medium of exchange – money. The onslaught of technology in the 20th century enabled giant retailing and mass market concepts. That led to credit cards, which further led to online shopping. Today, you can shop while watching TV, with just your mobile phone next to you! And that’s what home shopping is all about – setting up a complete retail store on TV, which allows you to shop 24x7. “When we started Home Shop 18, about three years back, it was just an idea. It was a scary idea, because no one had done home shopping till then; at least I hadn’t. Even today, most people don’t even know what home shopping is all about. The image of home shopping is that of a foreigner selling a Rudraksh or a Hanuman Kavach, which is what most people still feel. That is not home shopping, that is tele-shopping which is very different from what we do,” says Sundeep Malhotra, CEO, Home Shop 18. So what’s the real difference between tele-shopping and home shopping? Well, nothing and everything. Home shopping is the packaged version of the old and faded concept of tele-shopping; but unlike tele-shopping (which focused more, and still does, on health/cosmetic/physical fitness products), home shopping gives you a broader range of products and services to buy. So while tele-shopping temporarily thrived on the insecurities of the masses, home shopping thrives on wants.

First things first. The home shopping model is that of a wholesale cash and carry business, based on the wholesale margins that are realised by trading products received from the manufacturers. According to industry estimates, there are around 80 million cable and satellite homes, which would give access to some 400 million viewers. Even if 50% of these are potential customers, then it puts some 200 million viewers at the sellers’ disposals. If we slice this further and take the top 1/5th of it as hi-value shoppers, we get 40 million attractive, upper income consumers whom TV-based shopping could tap. Let’s assume that discretionary spending of these 40 million people is Rs.1000 a month, then it equals to Rs.4,000 crore of discretionary spending. Now, even if home shopping channels can tap 10% of the Rs 1000 figure, it equals to Rs.400 crore a month of business, a figure which in all conservative views stands to testify the potential of the home shopping business in India.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

YOU GOT A HEADACHE? THERE’S MORE

Thanks to new age motion picture technology, 3D movies have in a way revolutionised the world of entertainment. But just ‘in a way’, as for starters, the 3D experience in some halls was no great shakes. But then, Avatar is the most expensive 3D movie ever made and also the highest grosser ever. Not only has it been successful all over the world but has also created a lot of frenzy in India. India seems to be wanting more of the same. It’s not only the latest blockbuster Clash of the Civilzations which is expected to be a huger hit than Avatar (in India), but also that the last four matches of the on going IPL will be broadcast in 3D. Now, a lot of post production work is also expected to move to India. According to industry experts, in another three years, 3D movies would account for 10% of Bollywood’s total revenue as compared to the current 2%. From content to distribution, everyone in the value chain is gearing up to capitalise on this new opportunity. By the end of this year, India will have 180 cinema theaters that can showcase 3D films as compared to the current 50 odd. But the entire ‘picture’ is not so rosy as the cost of producing a 3D movie is almost 50% higher compared to a 2D movie (In Hollywood, it takes between $150-300 million to make a larger than life 3D movie). And to top it all, ancillary revenues from DVD sales and syndication are not possible in the case of 3D movies. Would 3D succeed in India? Well, India’s most successful (and first) 3D movie Chota Chetan was released in 1984. That didn’t lead to a stampede despite earning above Rs.50 crores. One wonders why this new wave will.

Amir Moin

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

IIPM Sports Live - IIPM Mumbai - Aurobindo Chaudhuri Memorial Football tournament

Keeping in tune with the FIFA World Cup, IIPM Mumbai organized the Aurobindo Chaudhuri Memorial Football tournament on the 25th of June 2010.

The students played with a lot of zeal and put their best foot forward. The heavy showers didn’t deter the players from their game and they continued to remain focused. The tournament also witnessed enthusiastic soccer fans from IIPM Mumbai cheering on as they watched their friends play.